Brand & Content Strategy
The first step was to categorize our brand content into three pillars, to offer direction to our marketing and creative efforts. Working with hundreds of teams, it was a huge stepping stone in organizing the types of content we wanted to feature and spread brand awareness. I also developed a regional brand guide specifically for the U.S. team to keep us tight-nit and focused.
Penetrating the U.S. Market
Headquartering in Malta, a marketing team catering to the United States market was integral to setting the company apart from the rest of the industry, our global brand, and to build the tools to consistently communicate with our fans, partners, the public and ourselves.
Brand Guide
Social Activations & Brand Awareness
X 4-Up
Partner Activations: PFL
Brand Partnership with PFL feat. Shane Burgos | Services: Art direction, video direction, design direction
Creative Shoot Direction
Partner Activations: RFK
RFK was generous enough to allow Socios.com fan token holders to have a chance to design a car, pick out the driver’s firesuit, and, have their name featured on the car itself; just by participating in our RFK polls on the app. After thousands of participants, 500 lucky winners were chosen to have their names displayed on the car.
Art Direction & design
International Activations
Instagram Carousel
