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The San Diego Zoo Wildlife Alliance

“When Wildlife Thrives, All Life Thrives”

-Paul Baribault, CEO

The world-famous San Diego Zoo Global rebranded with the help of the largest independent design consultancy, Pentagram. The goal was to reposition the popular tourist destination(s) to be conservation-forward under one parent organization: The San Diego Zoo Wildlife Alliance. I was hired to support the brand launch– leading design and production on the countless rebrand needs.

Services Provided: art direction, design, production

Design: Kelsey Lynch | Director: Damien Lasater