Inc 500
Every year, Inc. Magazine celebrates hardworking men and women of the top 500 fastest-growing, privately-owned businesses. Chase for Business has the honor of congratulating these small business owners in a five-page article spread. We used this opportunity to turn our media buy into a “Congratulatory Report”, featuring a series of fun, business-oriented infographics that explore all manner of statistics and put into perspective how much has gone into becoming an Inc. 500 business.
"In just a single year, the 500 fastest-growing businesses saw, on average, 3.051% revenue growth."
"In any given week, 19.6% of small business owners work after hours, 6PM on."
"54% of small business owners say the most common challenge they face is the ability to grow sales and revenue. 73% say being a successful small business owner is the American dream."
"500 small business owners collectively drink, on average, approximately 298,350 cups of coffee each year."
We wanted the design to feel premium and hard-hitting, while informative and fun. We used thin lines to create patterns, and integrating blue to enrich Chase for Business branding. "Blue ribbons" hanging from each page reinforce the congratulatory sentiment, and tie each page together.