New leadership (family, of course) decided to work with a branding agency to help them communicate the brand’s values and backstory to new and existing accounts and to ultimately help grow the business. After interviewing numerous groups they decided that LESS+MORE would be a perfect fit.
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https://www.boschbaking.com/
We were tasked with reestablishing the brand’s foundational elements. We ran a Brand Strategy Workshop with the company’s leaders and helped them gain consensus around the brand’s ideals, ultimately helping to articulate the brand assets, position, personality, functional and emotional benefits, messaging pillars, purpose, and essence. One key discovery was how Bosch becomes a valued partner for their clients, helping support success in surprising ways.
