With Chase, sponsors of both Serena and The US Open, we launched a campaign celebrating Serena and moms everywhere with the rallying-cry #thismama. The launch film, digital and social media encourage moms to share their own stories of work, life and empowerment through motherhood.
Design/Lettering: Kelsey Lynch | Design Direction: Anna Fine | Art Directon: Julia Melograna | Copywriting: Nedal Ahmed
