JSN Performance
Train Like a Champion
JSN performance is a boutique strength and conditioning training studio founded by Jeff Hill, MS, CSCS*D, RSCC*D, USAW, FMS, Pn-1. The studio prides itself on providing science-backed personal sports and fitness training in a safe and uplifting environment. While Jeff had a strong vision for his brand, he needed assistance bringing it to life from a branding perspective. The gladiator helmet was the guiding symbol for all aspects of the brand representing power, dedication, authenticity and drive.
Services provided: Brand Strategy, Visual and Verbal Identity, Web Design, Digital Design, Video Direction
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To provide science-backed personal sports and fitness training in a safe and uplifting environment.
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The functional and emotional benefits that the brand assets provide for your target(s).
Functional Benefits: Provide a place to get stronger, a place for someone to learn about their body and improve weaknesses, expert advice and education on athletic performance, and science-backed programming to meet athletic performance goals.
Emotional Benefits: Strong, Confident, Supported, Happy, Empowered, Connected, Included
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Inclusive: (helpful, empathetic, diverse, inspiring, aware, spiritual)
Knowledgeable: (educated, intelligent, experienced, established, wise)
Driven: (directed, sharp, focused, motivated, grit, power) Authentic (down-to-earth, local, connected, honest, transparent, humble)
Empowering: (diverse, energetic, focused, potent, brilliant, bold, colorful) Dedicated (compassionate, ambitious, kind, aware, generous)
Photo Style
Whether we’re choosing stock or crafting shoots IRL, we want to strive for images that feel authentic, raw, connective, exciting, emotive, energetic, and captivating. We wanted to AVOID: overly “stocky” photos, bright/colorful images, fitness imagery that feels fake or unrealistic bodies.
