Kelsey Santos
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NewBlue

NewBlue offers intuitive, powerful post-production plugins and live graphics solutions to simplify complex editing tasks, add engaging effects, titles and transitions and deliver premium content, in post and on-the-fly. The challenge was to relaunch NewBlue by updating their outdated brand, and creating an identity that established their product lines under one cohesive visual system.

Services Provided: Brand Strategy, Visual and Verbal Identity, Collateral Design, Digital Design, Video Direction, Integrated Marketing Planning

Design and Art Direction: Kelsey Lynch | Creative Direction: Steve Secviar and Mike Savacool